“From recessions to corporate calamities to actual heart-stopping moments, there’s no kind of crisis Phil Geier hasn’t lived through. He offers a 5-star meal made up of powerful business messages, rules of leadership, personal stories, the value of family, friends, as well as giving back.”
Bob Wright, former Vice Chairman, GE and Chairman of NBC Universal
“Words of wisdom from a guy who spent a long and highly successful career in marketing communications. Geier is explicit concerning strategies and tactics which have been successful in promoting product, and along the way, conveys life lessons which business people will find invaluable.”
Larry Bossidy, former CEO Honeywell International
“Phil Geier is the real thing. And he’s finally revealing his secret formula. This book explains how he grew Interpublic into the world’s number one advertising company by building relationships as well as brands, and by always putting clients first.”
—Don Keough, Chairman of Allen &Company and former President of The Coca-Cola Company
“As the CEO who built Interpublic into a global advertising powerhouse, Phil Geier always was a great competitor. I was very happy when he retired.”
—John Wren, President and Chief Executive Officer, Omnicom Group Inc.
“Phil Geier’s Survive to Thrive will help you make smart decisions in today’s recovering global economy—and compete successfully in a fully integrated and highly competitive world.”
—Glenn Hubbard, Dean, Columbia Business School
“As someone who has been deeply involved in media and advertising for half a century, take it from me: Phil Geier has nailed it! He explains how to build long-term success by combining smart ideas and disciplined execution with a relentless client-centric focus.”
—Frank A. Bennack, Jr., Vice Chairman and Chief Executive Officer of the Hearst Corporation