In Survive to Thrive: Sustaining Yourself, Your Brand and Your Business from Recession to Recovery, Phil Geier, Advertising-Hall-of-Famer and former Chairman and CEO of Interpublic Group, explains the key business principles that will help you navigate the current downturn, position yourself for future success—and apply the most relevant lessons learned by leading marketers and brands in every economic cycle from the Great Depression to today.
At a time when it’s more important than ever to approach every business challenge with the right combination of creativity and clear thinking, Survive to Thrive is a book that can help you:
- Maintain your long-term vision while adapting to your current reality
- Use strategic creativity to build brands and grow market share
- Understand when to innovate and when to stick with the “tried-and-true”
- Communicate your corporate strategy and execute it with discipline
- Motivate your people and inspire your customers
- Better appreciate all the opportunities that life—as well as business—may offer you
Survive to Thrive is a book filled with personal tales and lessons learned from a career that began in the “Mad Men” days of 1960’s Madison Avenue and corresponded with the most sweeping changes in the world’s political, economic, technological and cultural history. It’s a book that offers a true insider’s view of the history of globalization and introduces you to many of the people whose ideas, brands and advertising campaigns shaped global consumer culture.
In addition to describing the strategies that grew Interpublic Group into the world’s largest advertising company, the author dissects, for the first time, the “perfect storm” of business troubles that swamped the company in the new millennium. What happened? Could disaster have been avoided? What lessons will help your company avoid similar mistakes?
Whatever your current business challenges, Survive to Thrive will help guide your thinking and focus your execution. It offers essential advice on how to manage your company, market your brand and motivate your people in good times as well as bad.